Sunday, November 17, 2019
The persuasion used by both Lady Macbeth and the male speakers Essay Example for Free
The persuasion used by both Lady Macbeth and the male speakers Essay Shakespeare portrays Lady Macbeth as a strong, independent character, who employs cunning intellect to manipulate and control her husband and to gain illegitimate power and authority. Using varied techniques, Lady Macbeth predominantly targets Macbethââ¬â¢s masculinity and likens him to a ââ¬Å"womanâ⬠; taunting him in order to provoke the desire to disprove her doubts and assumptions. Macbeth decides not to ââ¬Å"bear the knifeâ⬠on Duncan, as he is both his is both ââ¬Å"his kinsman and his subjectâ⬠. Nevertheless, Lady Macbeth shifts the power in their relationship, taking the typically male, authoritative role and persuading Macbeth to ââ¬Å"play falseâ⬠, using his devotion to her and ââ¬Å"ambitionâ⬠to fulfil the witchesââ¬â¢ prophecies. Lady Macbeth tactically finds similarities between herself and the witches. In doing so, she assures herself that she is too a significant influence and retains substantial authority over Macbeth, where she can analyse his personality and potential. Breaking feminine stereotypes, Lady Macbethââ¬â¢s character redefines sixteenth century expectations and expresses Tudor ââ¬Å"fearsâ⬠of women overstepping their ââ¬Å"naturalâ⬠boundaries. Feminising Macbeth On becoming aware of her new title, thus her potential to greater power, Lady Macbeth begins to rid herself of her feminine attributes and bestows them upon Macbeth in order to persuade him to ââ¬Å"catch the nearest wayâ⬠and seize the role as king. Nevertheless, as a woman Lady Macbeth lacks the authority and ability to undertake the murder and compensates by rationalising with herself, and her husband, in order to instigate the persuasion necessary for the central murders. She accuses Macbeth to be ââ¬Å"too full oââ¬â¢thââ¬â¢milk of human kindnessâ⬠implying weakness and absence of ââ¬Å"ambitionâ⬠to forcefully take the role as king. Macbeth is ââ¬Å"fullâ⬠of ââ¬Å"milkâ⬠, a factor associated with maternity and femininity. In referring to Macbeth as nurturing and feminine, Lady Macbeth undermines her husbandââ¬â¢s masculinity and takes the power in the relationship, fuelling her own ââ¬Å"ambitionâ⬠to become ââ¬Å"unsexedâ⬠or masculine, and seizing authority where she can evaluate her husbandââ¬â¢s character. As a new mother in the sixteenth century, women would be substantially weakened and susceptible to ââ¬Å"illnessâ⬠after and during child birth; as a result, would too lack the ââ¬Å"ambitionâ⬠, to sustain an additional life and feed the child with the ââ¬Å"milkâ⬠. Moreover, in making reference to ââ¬Å"milkâ⬠, Lady Macbeth insinuates that Macbeth is ââ¬Ëmilkyââ¬â¢; a renaissance term used to describe cowards. Having recently returned from battle, Macbeth abolished any ââ¬Å"fearâ⬠, to fight in Duncanââ¬â¢s name. Insinuating he is a ââ¬Å"milkyâ⬠creates further ââ¬Å"ambitionâ⬠to prove his wife wrong, therefore, in attempt to persuade Macbeth, Lady Macbeth labels him and questions his loyalty to her, his ââ¬Å"dearest partner in greatnessâ⬠. Anaemia In describing her husband as ââ¬Å"green and paleâ⬠, Lady Macbeth continues to criticise and undermine him. Such a pallor would betray green sickness, and in the sixteenth century, more commonly known as hypochromatic anaemia; symptoms included weakness and lack of energy, showing that Lady Macbeth believes her husband to be lacking both the capability and motivation to carry out the murder. Furthermore, the sickness was associated with woman, specifically due to blood loss during childbirth, linking to her previous allusions from Macbeth to a new mother, who would be ââ¬Å"full of..milkâ⬠. ââ¬Å"Greenâ⬠being a colour commonly associated with envy, presents Macbeth as inferior to other men, defying Lady Macbethââ¬â¢s desire for his superiority and kingship. By revealing her husbandââ¬â¢s jealousy- and therefore his insecurity regarding his own influence- Lady Macbeth questions whether he has the qualities required to rule, such as confidence in his own power. Lady Macbethââ¬â¢s description of her husband is persuasive by routinely emphasising the qualities he lacks and his negative aspects, presenting him as unfit to achieve his destined kingship. ââ¬Å"Take my milk for gallâ⬠Although the witches are depicted as the only paranormal beings in the play, Lady Macbeth attempts correlates with the witchesââ¬â¢ supernatural mannerism and pleads to the ââ¬Å"spiritsâ⬠, demanding them to ââ¬Å"take her milk for gallâ⬠to further eradicate her femininity and assert her desired power of the supernatural. The meaning of ââ¬Å"take is ambiguous, either implying Lady Macbeth wishes to be rid of the ââ¬Å"milkâ⬠, that she perceives as ââ¬Å"gallâ⬠, poisoning her with compassion and nurture, hence preventing her from assisting Macbeth in the ââ¬Å"deedâ⬠. Moreover, she denotes that her ââ¬Å"gallâ⬠is pre-existing in her ââ¬Å"breastsâ⬠, suggesting she already holds an element of ââ¬Å"crueltyâ⬠, too shown in the witchesââ¬â¢ nature. Correlating with the witches, thus convincing herself she is somewhat supernaturally powerful, allows Lady Macbeth to rid herself of any submission shown to Macbeth, as a weak, delicate woman and like the witches, gain supremacy over her husband to then persuade him to ââ¬Å"catch the nearest wayâ⬠. As a woman, Lady Macbeth would be ââ¬Å"full of milkâ⬠appealing to her nurturing attributes and impeding her from committing the ââ¬Å"crueltyâ⬠needed to succeed to greater power. She begs the spirits to ââ¬Å"takeâ⬠her ââ¬Å"milkâ⬠, therefore ridding her of her feminine attributes and affection she may have held for her guests, as their ââ¬Å"honoured hostessâ⬠, presenting a sense of false hospitality which is also shown in the image of the ââ¬Å"poison chaliceâ⬠. As his ââ¬Å"kinsman and his subjectâ⬠, Macbeth offers his hospitality and loyalty to Duncan, represented through the image of the ââ¬Å"chaliceâ⬠, only to be ââ¬Å"poisonedâ⬠by the supernatural expectations and Lady Macbethââ¬â¢s hunger for superiority. Having plotted against the king, a man appointed by God, Macbeth displays his remaining religious principles, describing Duncan as ââ¬Å"heavenââ¬â¢s cherubinâ⬠expressing admiration of Duncanââ¬â¢s leadership and is almost worshipful of him; perhaps in the attempt to save himself from ââ¬Å"deep damnationâ⬠that may follow if the supernatural realm should fail him. Nevertheless, as Lady Macbeth gains further influence over him, she alters his ââ¬Å"golden opinionsâ⬠, turning him into a ââ¬Å"beastâ⬠who wholly disregards any respect he had for Duncan. Lady Macbeth further accentuates Macbethââ¬â¢s negative qualities, such as his indecisive nature and refers to him as ââ¬Å"coward in thine own esteemâ⬠, questioning his masculinity and implying he is too afraid to act upon his desire to achieve his destined kingship. Macbethââ¬â¢s ââ¬Å"esteemâ⬠shows his strong desire to be king and how highly he values the crown. Despite his high regard of the crown, Lady Macbeth believes having ââ¬Å"esteemâ⬠and ââ¬Å"ambitionâ⬠within is not enough to gain him the ââ¬Å"ornament of lifeâ⬠; implying the crown ââ¬Å"wouldst beâ⬠his greatest asset and achievement. Calling Macbeth a ââ¬Å"cowardâ⬠further emphasises the struggle Lady Macbeth faces in gaining all of her husbandââ¬â¢s loyalty, as he begins to review the Duncanââ¬â¢s ââ¬Å"virtuesâ⬠and favourable attributes, thus creating doubt in his ability to murder him. However, by stating Macbeth is too afraid to ââ¬Å"catch the nearest wayâ⬠, Lady Macbeth allows him to deny her initial claim, reinstating his ââ¬Å"hopeâ⬠of killing the king and deliberately using her doubt to convince him to kill Duncan as he wishes to ââ¬Å"become a manâ⬠. Lady Macbeth de-genders The ââ¬Å"strange sistersâ⬠being the most powerful influence over her husband, sustains Lady Macbethââ¬â¢s desire to disassociate herself from gender and be affiliated to the witchesââ¬â¢ power. Mid-sixteenth century productions of ââ¬Å"Macbethâ⬠, presented the witches as bearded, powerful characters who consequently opposed their female characteristics. Appearing neither male nor female, grants the witches superiority over Macbeth. They are liberated from the stereotypes of female subordination and expectations of masculinity, like strength and dominance. This gives them freedom and the power to do as they please and therefore dominance over all other beings. To take the authoritative role in the relationship and become equivalent to the witchesââ¬â¢ influence, Lady Macbeth begs the spirits to ââ¬Å"unsexâ⬠her, removing her feeble, feminine qualities that may ââ¬Å"bring forthâ⬠compassion she once had for Duncan, as her guest and subsequently becoming ââ¬Å"more than manâ⬠. Employing her new found supremacy over her husband, Lady Macbeth becomes a source of strength and inspiration who ââ¬Å"pours her spirits in thine earâ⬠; an image holding both supernatural and medicinal significance. Most commonly associated with Egyptian healing methods, pouring homeopathic remedies in peopleââ¬â¢s ââ¬Å"earâ⬠, was thought to heal them of psychological and physical ailments; in Macbethââ¬â¢s case, his weakness, cautious nature and sentimental attachment to Duncan. On the other hand, the image opposes the concept of healing, due to the supernatural connotations of. Lady Macbeth influences her husband with her corrupt intensions by ââ¬Å"poisoningâ⬠him with the ââ¬Å"spiritsâ⬠who posses her ââ¬Å"gallâ⬠and hence eradicating Macbethââ¬â¢s remaining sentiment possessed for Duncan. Modality When reasoning with herself, Lady Macbeth avoids directly complimenting her husband, and only saunters on the potential that he ââ¬Å"wouldst be greatâ⬠taking a patronising tone in attempt to draw out his feminine attributes, and disapproval of being seen as inferior to a woman. Macbethââ¬â¢s own uncertainty is prominent, as he ââ¬Å"fearsâ⬠the religious and lawful outcome if he ââ¬Å"should failâ⬠. Lady Macbeth is eminently frustrated by his indecisive nature and angst, and with regard to the witchesââ¬â¢ prophecies, she specifically highlights Macbethââ¬â¢s expectations, and too expresses her own doubts in his capability to kill and become king. Lady Macbeth suggests he ââ¬Å"wouldstâ⬠be ââ¬Å"highlyâ⬠, using modal references to imply the possibility of alternative outcomes. In doing so, she taunts him and ââ¬Å"daresâ⬠him to oppose her, consequently diminishing her doubts. Furthermore, his expectations were appointed to him by women , the ââ¬Å"strange sistersâ⬠whom held power over him and foresaw his fate. Lady Macbeth re-raises the fact he was inferior to them, contributing to his desire to prove her wrong. Cat iââ¬â¢thââ¬â¢adage Heightening his inferiority to Duncan, Lady Macbeth likens him to a ââ¬Å"poor cat iââ¬â¢thââ¬â¢adageâ⬠. Using to a common aphorism of the cat who wanted fish but did not want to get wet, expresses Macbethââ¬â¢s unwillingness to dirty his hands to ââ¬Å"catch the nearest wayâ⬠and taunts his lack of desire to seize the ââ¬Å"ornament of lifeâ⬠. By calling him ââ¬Å"poorâ⬠displays Lady Macbethââ¬â¢s supercilious demeanour and her value of her power over him, mocking him with pity and encouraging him to ascend to greater power. Describing Macbeth as a ââ¬Å"catâ⬠degrades his status and ââ¬Å"daresâ⬠him to oppose her claims, while also alluding to Duncanââ¬â¢s ownership of him. Cats are commonly associated with witchcraft and are under the witchesââ¬â¢ power- as is Macbeth, who is under their influence and expectations to consummate the prophecies. Furthermore, cats are easily startled, re-raising Macbethââ¬â¢s fear and distinc t awareness of the consequences of treason, further accentuating his weakness and lack of ââ¬Å"ambitionâ⬠.
Thursday, November 14, 2019
King Lear Essay - Age versus Youth; Good versus Evil; Vision and Blindness :: King Lear essays
Themes of Age versus Youth; Good versus evil; Vision and Blindness; and Fortune in King Lear "The theme of King Lear may be stated in psychological as well as biological terms. So put, it is the destructive, the ultimately suicidal character of unregulated passion, its power to carry human nature back to chaos.... The predestined end of unmastered passion is the suicide of the species. That is the gospel according to King Lear. The play is in no small measure an actual representation of that process. The murder-suicide of Regan-Goneril is an example. But it is more than a picture of chaos and impending doom. What is the remedy for chaos? it asks. What can avert the doom? The characters who have mastered their passions give us a glimpse of the answer to those questions." -Harold C. Goddard, The Meaning of Shakespeare, 1951 Good King, that must approve the common saw, Thou out of heavens benediction com'st To the warm sun Approach, thou beacon to this under globe, That by thy comfortable beams I may Peruse this letter. Nothing almost sees miracles But misery. I know 'tis from Cordelia Who hath most fortunately been informed Of my obscured course, and shall find time From this enormous state, seeking to give Losses their remedies. All weary and o'erwatched, Take vantage heavy eyes, not to behold This shameful lodging. Fortune, goodnight. Smile once more; turn thy wheel. Shakespeare's tragedy, King Lear, is often thought of as not only one of Shakespeare's best works, but also one of his best "poems". The language follows in Shakespeare's trademark format using iambic pentameter in much of the play. Shakespeare's It is well known for its many universal themes. Some of these themes are: Dealing with he folly of old age and the ingratitude of youth; Good versus evil; Nature; Vision and blindness; and Fortune. These themes have been examined for hundreds of years in many different forums, but what makes this play so unique is the fact that Shakespeare incorporates all of these issues in just one tale. One character that examines some of these issues is a character named Kent. Kent is a significant character in King Lear, as he is involved from the beginning to the end. King Lear Essay - Age versus Youth; Good versus Evil; Vision and Blindness :: King Lear essays Themes of Age versus Youth; Good versus evil; Vision and Blindness; and Fortune in King Lear "The theme of King Lear may be stated in psychological as well as biological terms. So put, it is the destructive, the ultimately suicidal character of unregulated passion, its power to carry human nature back to chaos.... The predestined end of unmastered passion is the suicide of the species. That is the gospel according to King Lear. The play is in no small measure an actual representation of that process. The murder-suicide of Regan-Goneril is an example. But it is more than a picture of chaos and impending doom. What is the remedy for chaos? it asks. What can avert the doom? The characters who have mastered their passions give us a glimpse of the answer to those questions." -Harold C. Goddard, The Meaning of Shakespeare, 1951 Good King, that must approve the common saw, Thou out of heavens benediction com'st To the warm sun Approach, thou beacon to this under globe, That by thy comfortable beams I may Peruse this letter. Nothing almost sees miracles But misery. I know 'tis from Cordelia Who hath most fortunately been informed Of my obscured course, and shall find time From this enormous state, seeking to give Losses their remedies. All weary and o'erwatched, Take vantage heavy eyes, not to behold This shameful lodging. Fortune, goodnight. Smile once more; turn thy wheel. Shakespeare's tragedy, King Lear, is often thought of as not only one of Shakespeare's best works, but also one of his best "poems". The language follows in Shakespeare's trademark format using iambic pentameter in much of the play. Shakespeare's It is well known for its many universal themes. Some of these themes are: Dealing with he folly of old age and the ingratitude of youth; Good versus evil; Nature; Vision and blindness; and Fortune. These themes have been examined for hundreds of years in many different forums, but what makes this play so unique is the fact that Shakespeare incorporates all of these issues in just one tale. One character that examines some of these issues is a character named Kent. Kent is a significant character in King Lear, as he is involved from the beginning to the end.
Tuesday, November 12, 2019
Impacts of Student Retention Essay
1. 0 Introduction This report will explore the concepts of existing education policies in a developed country ââ¬â Singapore. The Minister of Education of Singapore commissioned this report to account for the impacts of student retention to its advantages, disadvantages and impacts. This report is constructed with at least 6 credible scholarly articles and the MOEââ¬â¢s official website. Although the idea of retention in Singapore is not unfamiliar, this report will distinguish the ramifications of retention and describes the implications of retention in a developed country like Singapore. 2. 0Purpose of Grade Retention 2. 1Goals of Retention. The practice of holding back ostensibly weaker students for one more year on the grounds of failed academic prowess is common in Singapore. Retention policy calls for requiring students who have failed to achieve satisfactorily to repeat their current grade the following year. ââ¬Å"Promotional Gates in certain grades found that 20 to 40 percent of the students did not qualify for promotionâ⬠(Brophy 2006, 13). This is motivated by a conservative belief that retaining students provides another opportunity to master content which students failed to master and consequently leave students better equipped to succeed in the following year. ââ¬Å"Most grade repetition in developed countries is imposed by schools on low-achieving students who have made poor progress despite regular attendanceâ⬠(Brophy 2006, 12). 2. 2Does Retention Satisfy Original Goals ââ¬Å"Sixth grade students rated grade retention as the single most stressful life eventâ⬠(Riggert et al 2006, 71). Repetition is principally made up of two forms, voluntary and involuntary. Voluntary happens when students whom are considered ââ¬Å"at riskâ⬠drop out of school before attempting the final exams ââ¬Å"Repetition is associated with low achievement and early dropoutâ⬠(Brophy 2006, 9). Voluntarily means forfeiting the chance of progress. Familial background, financial conditions or past stigmas all play a major part in the decision but grade retention policy makers believe that it is for schools to maintain high standards therefore retention does satisfy the goals of the school but not the goals of the student. 3. 0Factors & Conditions Leading to Failing a Student 3. 1Academic Achievement Grade repetition is decided on the academic achievement of the student, decision is made by the authoritative body, normally a minimal grade of 50 percentage achieved in all subjects will suffice in passing. ââ¬Å"At riskâ⬠students make up the notable percentage in this category, commands a higher probability despite regular attendance and class performances. This supports Diederichââ¬â¢s statement of schools superfluously weighs subjects through the final examinations as a criterion to pass students. ââ¬Å"These patterns indicate that prior academic achievement and expectations were related to retentionâ⬠(Diederich 1978, 10). 3. 2Disciplinary Problems Social influences play a huge part in the development of the studentââ¬â¢s mentality towards education. Attributing to the studentââ¬â¢s behavior, students from lower income families work while attendingà school and evidently the student is unable to give their full-time attention to their academic endeavors. ââ¬Å"Staff typically see student failure or success as essentially the results the students achieved, obviously student effort, ability and motivation are powerful factors in the equationâ⬠(Wimshurst, Bates and Wortley 2002, 12). Students are often misunderstood because enthusiasm in a student is often miscomprehended. This attributes to the studentââ¬â¢s interest towards education and forms the outline of his or hers behavior. ââ¬Å"School-imposed grade repetition has negative effects on achievement and is associated with social adjustment problemsà and increased likelihood of dropping outâ⬠(Brophy 2006, 4) 4. 0Advantages & Disadvantages of Student Repetition and Failure 4. 1 Effects on Academic Achievement Retention does not assist with the studentââ¬â¢s academic achievements. ââ¬Å"Grade retention was not found to be a beneficial intervention, overall, in the studies examinedâ⬠(Sterns et al 2007, 220). Developing a lack of interest in education, this contradicts to the fantasy that repeating is beneficial. Students have a greater probability to drop out when forced to repeat. ââ¬Å"Grade retention has been identified as the single most powerful predictor of droppingà outâ⬠(Swail 2004, 9). On the other hand, a very small minority showed the tenacity to hold on to their education careers and displayed a slight improvement in their academic achievements. 4. 2Social Effects & Psychological on Students ââ¬Å"Involuntary grade repetition has negative effects on social, emotional and behavioral aspectsâ⬠(Brophy 2006, 16). Grade repetition does not improve academic achievement but the contrary; it carries harmful effects on social, emotional and behavioral characteristics. Displaying poorer social adjustments and negative attitudes, Students have difficulty in adjusting, self-esteem is reduced drastically. ââ¬Å"Drug use, teenage pregnancy, gangs, school dropouts, suicide, violence, political apathy, casual sex and more recently depressionâ⬠(McInerney 2006, 12) the synthesis of these factors will optimize the likelihood of these students dropping out. Grade repetition is affiliated with long-term effects such as ââ¬â the probability of a poorer education, limiting their employment opportunities. 5. 0Conclusion Cumulative evidence from research clearly demonstrates that there are no distinct advantages to repetition, and negative impacts outweigh the positive. ââ¬Å"They (teachers) see the temporaryà advantages appear during retention yearâ⬠(Brophy 2006, 28). It is imperative for policy makers to analyze the societal and psychological consequences. Current policies must be revised at an arms length with schools that are beneficial to students and schools. ââ¬Å"It appears that many, if not most politicians, administrators and teachers remain unaware of the evidence against school-imposed retention or they are misled by false claims that support itâ⬠(Brophy 2006, 27) 6. 0Recommendations Retention is mandated in a developed country such as ââ¬â Singapore. A conservative education system with policies thatà requires students to repeat without achieving minimal requirements, Singaporeââ¬â¢s education system can benefit by administering or implementing a change in her existing educational policies. ââ¬Å"Denmark, Japan, Korea, Norway and Swedenââ¬â¢s emphasizes on automatic promotion and this should put to rest any concerns that automatic promotion policies will lead to mediocre schoolingâ⬠(Brophy 2006, 23). They are as follows: ââ¬â Adopt smaller classes in primary and secondary schools ranging from ten to twenty students per teacher ratio. ââ¬â Prioritize and provide at-risk students with additional learning opportunities and methods. Teachers and parents must be collaborating to prevent the lack of interest in students. ââ¬â Suspend the streaming of students. Students whom are subjected to streaming undergo intense stress to exhibit good grades. Not possessing the maturity to handle the pressure and carrying the stigma of this unnecessary rite of passage, the probability of dropping out will increase significantly. ââ¬â Evaluate Students not only through a single high stakes test but track continuous progress through participation and performance. ââ¬â Develop a progressive learning system as an assessment, either for teachers to act upon rather than just report failureà and move on. Number of Words: 1095 Reference list ââ¬â Swail, Scott Watson. 2004. The Art of Student Retention. Texas Higher Education Coordinating Board. ââ¬â Roderick, Melissa and Jenny Nagaoka. Retention under Chicagoââ¬â¢s High-Stakes Testing Program: Helpful, Harmful or Harmless? Source: Educational Evaluation and Policy Analysis, Vol. 27, No. 4 (Winter, 2005), pp. 309-340. American Educational Research Association. ââ¬â McInerney, Peter. 2006. ââ¬ËBlame the student, blame the school or blame thesystem? ââ¬â¢: Educational policy and the dilemmas of student engagementand school retentionââ¬âa Freirean perspective. University of Ballarat. ââ¬â Stearns, Elizabeth, Stephanie Moller, Judith Blau and Stephanie Potochnick. 2007. Staying Back and Dropping out: The Relationship betweenGradeRetention and School Dropout. Source: Sociology of Education,Vol. 80, No. 3 (Jul. ,2007), pp. 210-240. American SociologicalAssociation. ââ¬â Riggert, Steven C, Mike Boyle, Joseph M. Petrosko, Daniel Ash and CarolynRudeParkins. 2006. Student Employment and Higher Education:Empiricism andContradiction. Source: Review of EducationalResearch, Vol. 76, No. 1(Spring, 2006), pp. 63-92. AmericanEducational Research Association. ââ¬â Diederich Ott, Mary. 1978. Retention of Men and Women EngineeringStudents. Source: Research in Higher Education, Vol. 9, No. 2 (1978),pp. 137-150. Springer. ââ¬â Bosshardt, William. 2004. Student Drops and Failure in Principles Courses. Source: The Journal of Economic Education, Vol. 35, No. 2 (Spring,2004), pp. 111- 128. Taylor and Francis Ltd. ââ¬â Tinto, Vincent. 2001. Taking Student Retention Seriously. SyracuseUniversity. ââ¬â A. Bali, Valentina, Dorothea Anagnostopoulos, Reginald Roberts. 2005. Source: Educational Evaluation and Policy Analysis, Vol. 27, No. 2(Summer, 2005), pp. 133-155. American Educational ResearchAssociation.
Sunday, November 10, 2019
Gardenia Bakeries Case Study Essay
This is a strategic marketing plan for Gardenia Bakeries (KL) Sdn Bhd to sell their product ââ¬Å"Auntie Rosieââ¬â¢s Natural Pandan Kayaâ⬠to the country ââ¬Å"Australiaâ⬠in the state of ââ¬Å"Sydneyâ⬠. 2.0 Overview of Gardenia Bakeries Sdn Bhd 2.1 General Information of Gardenia Bakeries (KL) Sdn Bhd In 1969, an American named Horatio Sye Slocumm was sent by International Executive Service Corporation (IESC) to East Malaysia to start a bakery. Gardenia was then born. Gardenia Bakeries (KL) Sdn Bhd rolled the first loaf of bread off its line in 1986. Within four short years, it became the bread market leader with an astounding 99 percent brand recall rate and 80 percent top-of-mind recall. Gardeniaââ¬â¢s range of products grew and evolved through the years, becoming better and better with each step. Leveraging on its brand strength, Gardenia now produces a variety of baked products to satisfy consumersââ¬â¢ demands. 2.2 Products of Gardenia Bakeries (KL) Sdn Bhd There are 11 types of product that Gardenia Bakeries produce, 10 types of it are all breads and the specific one is the coconut jam called ââ¬Å"Auntie Rosieââ¬â¢s Natural Pandan Kayaâ⬠. We are only focusing on the product ââ¬Å"Auntie Rosieââ¬â¢s Natural Pandan Kayaâ⬠which is very popular in Malaysia. ââ¬Å"Auntie Rosieââ¬â¢s Natural Pandan Kayaâ⬠is a coconut jam made from coconut milk, egg, caramel, pandan leaf extract, food conditioner, salt and sweetened with sugar. 2.3 Pricing The pricing strategy for Gardenia Bakeries (KL) Sdn Bhd that is used upon ââ¬Å"Auntie Rosieââ¬â¢s Natural Pandan Kayaâ⬠is the Market oriented pricing strategy. Market oriented pricing strategy is setting a price based upon analysis and research compiled from the target market. This means that marketers will set prices depending on the results from the research. The price that Gardenia set for ââ¬Å"Auntie Rosieââ¬â¢s Natural Pandan Kayaâ⬠is RM2.50, but there is also competitive rival that throw prices such is RM1.80 and RM2.00. Gardenia would stay firm with this price due to its quality and well known brand over all these years. 2.4 Place/Distribution Gardenia Bakeries (KL) Sdn Bhd doesnââ¬â¢t have its own outlets but it depend on grocery stall, hypermarket and mini markets to distribute its products. Gardenia Bakeries (KL) Sdn Bhd provides their product to places like big hypermarkets and mini markets along the street. As long there is stalls or outlet selling Gardenia bread products, there are sure ââ¬Å"Auntie Rosieââ¬â¢s Natural Pandan Kayaâ⬠for sale. 2.5 Promotion Gardenia Bakeries (KL) Sdn Bhd does not do any promotions. 3.0 Overview of Sydney, Australia 3.1 General Information about Sydney, Australia Sydney is the state capital of New South Wales and the most populous city in Australia. It is on Australiaââ¬â¢s south-east coast, on the Tasman Sea. In June 2010 the greater metropolitan area had an approximate population of 4.6 million people. Inhabitants of Sydney are called Sydneysiders, comprising a cosmopolitan and international population. 3.2 State of the economy The economy of Australia is one of the largest capitalist economies in the world with a GDP of US$1.57 trillion. Australiaââ¬â¢s total wealth is 6.4 trillion dollars. In 2011, it was the 13th largest national economy by nominal GDP and the 17th-largest measured by ââ¬Å"PPP adjusted GDPâ⬠, about 1.7% of the world economy. Australia is the 19th-largest importer and 19th-largest exporter. Economy of Australia is quarterly forecasted by the Reserve Bank of Australia. Australian National University in Canberra also supplements Probabilistic interest rate setting project for the Australian Economy, which is compiled by Shadow board members from the ANU academic staff. 3.3 Reasons for selection Australia is one of the richest countries to fulfill purchasing needs. I would target Sydney is because it is one of the largest city in Australia. In Sydney, there is a big population of people there and it includes a lot of overseas student from Malaysia too. The main reason I target Sydney Australia is because the coconut jam would be easier to spread and sell for a head start because there is a lot of Malaysian and Singapore students studying there. 4.0 Pestel Analysis Pestle Analysis of Australia Factors Facts Findings Political Australia is a political stable country. Legally is not a problem to sell ââ¬Å"Auntie Rosieââ¬â¢s Natural Pandan Kayaâ⬠there. Selling ââ¬Å"Auntie Rosieââ¬â¢s Natural Pandan Kayaâ⬠is not a problem. However Gardenia Bakeries (KL) Sdn Bhd must expect competition in this industry Economic Australiaââ¬â¢s economy is doing very well. GDP growth is 3.4% and the per capital income is one of the highest in the world. The economy is generating opportunity for Gardenia Bakeries (KL) Sdn Bhd to sell ââ¬Å"Auntie Rosieââ¬â¢s Natural Pandan Kayaâ⬠Social & Culture New Entrants/ Potential Competitors: It is predicted to have more competitions entering into the market 5 Consumer Bargaining Power 6.0 Entry Strategy The proposed entry strategy for Gardenia Bakeries (KL) Sdn Bhd to enter Sydney, Australia should be ââ¬Å"Indirect Exportingâ⬠because Gardenia Bakeries (KL) Sdn Bhd could use a middleman to carry out the responsibility for the selling job to sell it to all the hypermarket and mini market. There are a lot of advantages for doing so. First is the risk would be very low for Gardenia Bakeries (KL) Sdn Bhd and it would be safe to let the local middleman get contacts and to apply all the selling. Secondly because that Gardenia Bakeries (KL) Sdn Bhd is a small firm which limits their export business and it focus more on its own country Malaysia, it could be an advantage for them to expose themselves to the Australian. 7.0 Marketing Mix Proposal 7.1 Product The productââ¬â¢s name ââ¬Å"Auntie Rosieââ¬â¢s Natural Pandan Kayaâ⬠should be changed due to the culture there donââ¬â¢t understand what is ââ¬Å"Pandanâ⬠and ââ¬Å"Kayaâ⬠and I find ââ¬Å"Auntie Rosieâ⬠is nobody therefore it should be change. It should be changed to ââ¬Å"Gardeniaââ¬â¢s Coconut Jamâ⬠which it will suit the environment of Australia directly. 7.2 Pricing The price strategy would be using the Market Penetration Strategy which is to sell it cheaper in the first three to five months and then raise the price to the normal price. I would suggest that the price that we should allocate in Australia is $2.0 Aussie Dollars for each coconut jam and after that it should be raised back to $2.5 Aussie Dollars. 7.3 Place/Distribution We would be having a distributor as middle men to sell to all the hypermarkets, mini markets and even groceries store. We are targeting Sydney as our targeted location to start with first. 7.4 Promotion I would want to sell it with a promotion just for the first month. By purchasing one ââ¬Å"Gardeniaââ¬â¢s Coconut Jamâ⬠we would free one more for the consumers. So it is a buy one free one promotion. This promotion will only valid for one month. 8.0 Conclusion We look forward to help you implement the plan.
Thursday, November 7, 2019
Genetics and Heredity essays
Genetics and Heredity essays ?What are genetics? It is the study and the variation of inherited characteristics that make up new life. Every child inherits genes from both of their biological parents. Some of these traits may be physical; hair, eye color or skin colors, etc. On the downfall some genes might carry certain diseases or disorders. Each gene is a piece of genetic information and all DNA in the cell make up the human genome. The wonderful thing about genetics is the technology that has been made for it and how advanced it is to now do what ever it takes to fix the unborn. Genes generally express their functional effect through the production of proteins, which are complex molecules responsible for majority of functions in the cells in the body. Heredity is a biological process where a parent passes certain genes onto their children or offspring's which all falls under the study of genetics. Genetic information with genes from their parent lies within the cells nucleus of each living cell in the body. The genes will be rested inside the chromosomes in the human body. In the body, we have up to 46 chromosomes divided equally between the mother and father. A chromosome is an organized structure of DNA and protein that is found in cells that plays a major role in genetics. There are about 20,000 genes located on one of the 23 chromosome pairs found in the nucleus. Chromosomes are the structures that hold our genes. Genes are the building blocks of heredity; every child inherits genes from both of their biological parent. Some traits are physical for example; eye, hair and skin color will be brought down from the parent to the offspring. The down side of inheriting different genes is that the offspring may inherit some disorders or disease. A single gene disorder is where a mutation affects one gene, for example sickle cell anemia. Another disorder that can occur from genes is a chromosomal disorder is where the chromosomes or part of it is missing o...
Tuesday, November 5, 2019
Free eBook â⬠100 Writing Mistakes To Avoid
Free eBook ââ¬â 100 Writing Mistakes To Avoid Free eBook 100 Writing Mistakes To Avoid Free eBook 100 Writing Mistakes To Avoid By Daniel Scocco One of the fastest ways to improve your writing skills is to free yourself from the most common English mistakes: things like exchanging less with fewer, misspelling its as its, or placing commas where they are not supposed to be. Thinking about this, a couple of months ago I had an idea: what if we could write an ebook with a compilation of the 100 most common writing mistakes of the English language? An ebook containing spelling, grammar, usage and punctuation mistakes, which would work as a quick guide for writers in a hurry who want to avoid such mistakes. I asked Maeve (our editor) what she thought about the idea, and whether or not she would be interested in writing such an ebook. She liked it and started working on the manuscript immediately. After many rounds of revisions and formatting, we are finally glad to announce that our first ebook is available! The title is: 100 Writing Mistakes to Avoid: A practical guide to 100 common mistakes of spelling, usage, grammar, and punctuation. Subscribe below to receive a download link via email What Is Inside The eBook The ebook has 45 pages and four main sections: Spelling, Grammar, Usage and Punctuation Mistakes. Each mistake comes with correct/incorrect examples, as well as with a brief explanation. Here is a sample page from the book: About The Author Born in Chicago, Maeve has lived, studied, and taught English in the United States, France, and the U.K. Her educational qualifications include a B.A. (Hons) in English from the University of London, and a Ph.D. in Comparative Literature from the University of Arkansas at Fayetteville. She is also a published author of both fiction and non-fiction. Here Is What People Are Saying About It Thirty minutes after I got this book I looked up from my screen, a smile of intense satisfaction playing around my lips. It is not every day that one encounters gold nuggets, something this book truly is. (Fredrick Nwonwu) When youââ¬â¢ve been writing for as long as I have (my first piece was published in 1958 when I won a national Sunday school magazine short story contest), there is a dangerous tendency to think you know all you need to know, and itââ¬â¢s only necessary to come up with brilliant ideas. Well, just when you think you know it all someone comes along to pull you back jerkily to reality. 100 Writing Mistakes to Avoid, by Maeve Maddox, is only 45 pages long, but like the proverbial ant in the elephantââ¬â¢s ear, it can have a disproportionate impact on the quality of your writing. (Charles Ray) Unlike other English grammar books, which are lengthy, complex, and boring, ââ¬Å"100 Writing Mistakes To Avoidâ⬠is simple, straightforward, and it focus on the 100 mistakes that are probably already hurting your writing pieces. (Satish G.) This book will make it easier to identify and avoid mistakes which might make our clients think less of us. As a British writer who often writes for an American audience, itââ¬â¢s useful to have guidance on a few stylistic points that may feel wrong to me but may be right for my readers. (Sharon Hurley) Where I think the guide comes in really handy is for writers who are committing these mistakes and may not even realize it. These arenââ¬â¢t the kind of things that are picked up in a spell check and unless we know what to look for, in all probability, we will continue oblivious to these types of errors. (Travis King) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:20 Types and Forms of Humor40 Fish IdiomsGrammatical Case in English
Sunday, November 3, 2019
Early Childhood Essay Example | Topics and Well Written Essays - 1000 words
Early Childhood - Essay Example The essay will give examples of the culture activities in the prepared environment. The eight natural laws of development espoused by Dr. Montessori will be elaborated to show how it impacts on a childââ¬â¢s development. Early Childhood ââ¬Å"The secret of good teaching is to regard the child's intelligence as a fertile field in which seeds may be sown, to grow under the heat of flaming imagination. Our aim therefore is not merely to make the child understand, and still less to force him to memorize, but so to touch his imagination as to enthuse him to his inmost coreâ⬠(Montessori, 1989). The Montessori method encourages creativity and imagination. It is believed that creativity is natural and inborn in every child and that life itself is a constant act of creation. This is the reason why the Montessori environment aims to foster curiosity, independence and experimentation. The prepared environment in the Montessori classrooms offers essential elements for the childââ¬â¢ s optimal development which includes challenging his imagination to come up with amazing ways of resolving problems. The aim of this environment is to render the growing child independent of the adult. The six aspects or principles in the prepared environment are freedom, structure and order, beauty, nature and reality, social environment and intellectual environment. Since Dr. Montessori believes that the child processes everything through his senses, the prepared environment is designed to provide a calm, neutral, quiet background that encourages and supports independent learning and exploration. The Montessori cultural activities in the prepared environment include geography, history, general science, botany and zoology, music and art. In teaching geography, Montessori schools use the sandpaper globe and the painted globe. In the sandpaper globe, the land areas are covered with sandpaper and the water surfaces painted blue. This globe aims to give children a sensorial and tactile impression of the world. By introducing the terms ââ¬Å"globe, ââ¬Å"landâ⬠and ââ¬Å"waterâ⬠, the child will have a better understanding of the geographical world. A painted globe on the other hand, is a small globe identical in size as the sandpaper globe but the continents are painted in different colors and the oceans are all painted blue. The coloured globe aims to help the child become aware of the relative sizes, shapes and positions of the land masses and oceans. The purpose of both globes is for the visual recognition of continents and oceans and for the child to see the relationship of the continents and oceans of the world. After a familiarization with the two globes, the child is introduced to the jigsaw map of the world. The Montessori jigsaw map of the world is made up of two hemispheres, with each continent as a removable puzzle piece. The colours are the same as the coloured globe. It is easier for a young child to see how the world is represented on a flat map. There is a control map for the child to place the pieces on. The teacher will show the child how to place the pieces on the control map and she invites the child to do the same. The child learns the names of the continents with the jigsaw map of the world in three period lessons. After a knowledge of the continents, the child is introduced to the various animals which live on each continent. Since children are naturally attracted to nature, the Montessori environment is also prepared with natural things such as plants and animals. The cultural materials were designed to allow the child to explore an abstract concept in a concrete form. Materials such as animal puzzles and identical picture cards are used to introduce the child to the animal. The child will then move on to nomenclature cards which identify the different parts of the
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