Taking a Look at the Kelloggs Company - 776 Words

An American company, Kellogg’s was founded by Will Keith Kellogg and was formed on 19th of February 1906 as a world’s leading cereal producer that headquartered in Battle Creek, Michigan, United States. This case study investigates that how Kellogg’s sets up a communication plan to achieve its goals. A good communication is an essential for the company to send out the message they want and I will determine the effectiveness of their communication plan by using most suitable medium. According to Keyton (2011), he defines communication is a process occurs between two parties sharing their ideas, thoughts, feelings and words to each other and any problem (known as noise) happens in middle of sending message could be reduced or affected the effectiveness of communication. For example, an effective communication is exchanging information and getting response from receiver which called two-way communication. Kellogg’s devised a communication plan effectively passing the message across to the public internal and external. Communication process used by Kellogg’s is sender, encoding, selecting a medium of transmission, target audience, evaluation feedback. Firstly, sender has an idea or content that wants to share it out, and express it to a message’s form such as face expressions, actions or words by encoding. The message is a result of encoding and it can be formed to verbal or non-verbal. Then, selecting a suitable medium or channel (by telephone , memo, meeting, face-to-face)Show MoreRelatedEssay about Kellogg’s Ethics1451 Words   |  6 PagesKellogg’s Ethics Kellogg’s Overview The Kellogg’s company shows a serious commitment to ethics. In 2007, they were the top U.S. company for ethics in the food and beverage industry; third globally.[1] Their role in the food and beverage industry has been maintained for over 100 years, and they produce their products globally, spanning 180 countries. They produce food items such as cookies, crackers, cereal, baking needs, and many other snack items commonly consumed. Read MoreJoseph Christian Leyendecker : Shades Of Colors And Lines930 Words   |  4 Pagesof J.C. Leyendecker’s work, titled â€Å"Kellogg’s Kid, girl 8-10, a medium of oil on canvas with dimensions of framed 21x 20 x 1 inches and unframed 17 x 16 1/8 inches was painted in 1916. Both paintings were from the Modern Era. J.C Leyendecker had the ability to convey the reality of both everyday lives in America and international events which he showed in these two paintings. The painting,â€Å"With Admiral Togo Off Port Arthur†, conveys the intensity and somber look by using colors gray and black forRead MoreKellogg s A Cereal Company1221 Words   |  5 PagesBeginning in 1923, Kellogg’s, a cereal company in Battle Creek, Michigan, created PEP, a whole wheat cereal. In 1930, it became the first fortified cereal consisting of vitamins B and D. According to Kellogg’s official website, it also became the first product to undergo food fortification, or adding of minerals and vitamins, using the spray method (par. 4). Prior to its discontinuation in the late 1970s, the company focused extensively on sponsored advertisement. Kellogg Company partnered with sponsoringRead MoreKid Kustomers- Advertising845 Words   |  4 Pagesdoes not look that bad. It is simply explained as â€Å"calling the attention of the public to a product or business.† However, the advertising companies usually abuse the real meaning of advertising and try to sell their product no matter what it takes to do so. It is very hard not to notice advertisement in today’s world. The commercials, the adds, the posters are everywhere; from TV, newspapers magazines and billboards to even a bus that is taking us to work everyday. Advertising companies know exactlyRead MoreCereal Partners Worldwide644 Words   |  3 Pagesinternational competitiveness by joining forces in CPW? General Mills and Nestle can create international competitiveness by joining forces in CPW because quite simply they each have unique attributes about themselves. Nestle is the worlds largest food company, is already established as a strong worldwide organization and specializes in downstream competences. On the other hand General Mills specializes in upstream competences, like production processes (a important factor) and has proven cereal-marketingRead MoreFinancial Side Of A Good Profit2301 Words   |  10 Pagesproduct. This meant Kellogg’s were required to predict a forecast of the product, Kellogg’s do this by undergoing one final test prior to the new product launch. This is called the In Home Usage Test’. The consumers are given the product to try for several days and this enables Kellogg s to capture how consumers interact with the product for the first time. As well as this being a very good technique to understand the consumer they can be negatives to this the obvious problem Kellogg’s would be facingRead MoreBusiness4929 Words   |  20 Pagesfocuses on how Kellogg’s motivates its people. It illustrates how the use of motivational techniques helps to develop the business as a ‘great place to work’. The Kellogg Company is the world’s leading producer of breakfast cereals. Its products are manufactured in 18 countries and sold in more than 180 countries. For more than 100 years, Kellogg’s has been a leader in health and nutrition. It has done this by providing consumers with a wide variety of food products. Within Kellogg’s, there is aRead MoreMotivation4897 Words   |  20 Pagesfocuses on how Kellogg’s motivates its people. It illustrates how the use of motivational techniques helps to develop the business as a ‘great place to work’. The Kellogg Company is the world’s leading producer of breakfast cereals. Its products are manufactured in 18 countries and sold in more than 180 countries. For more than 100 years, Kellogg’s has been a leader in health and nutrition. It has done this by providing consumers with a wide variety of food products. Within Kellogg’s, there is aRead MoreConsumer Behaviour- Corn Flakes Case4591 Words   |  19 PagesHOW CAN CORNFLAKES COMPANIES EXPAND THE CATEGORY? The Indian breakfast cereal market is a small market when compared to countries like the USA but it is growing rapidly. This segment was valued at $139 million in 2012 and has witnessed a doubling of market growth over the past six years. It is comprised of cold cereals like cornflakes and muesli which represent 60% of the market and hot cereals like oats which represent 40% of the market. The market leader in this segment is Kellogg, which is farRead MoreSegmentation Essay2053 Words   |  9 PagesDraft Article – Segmentation New Vs Old Client - Kellogg’s The strategic marketing planning process flows from a mission and vision statement to a selection of target markets, and the formation of a specific marketing mix and positioning objective for each product an organisation will offer. Leading authors like Kotler present the organisation as a value creation and delivery sequence. In its first phrase, choosing the value, the strategist â€Å"proceeds to segment the market, select the appropriate